Marketing Management: Knowledge
Marketing Management: Knowledge & Skills | |
Автор: | J. Paul Peter Jr James H Donnelly |
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Оригинал издан: | ???? |
«Marketing Management: Knowledge & Skills» — книга ???? года.
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От издателя 
«This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature…»