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Marketing Management: Knowledge

Marketing Management: Knowledge & Skills
Автор: J. Paul Peter
Jr
James H Donnelly
Оригинал издан: ????

«Marketing Management: Knowledge & Skills»книга ???? года.

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«This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature…»

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