Marketing Management Support Systems: Principles, Tools, and Implementation (книга)
Marketing Management Support Systems: Principles, Tools, and Implementation | |
Автор: | B. Wierenga Gerrit Van Bruggen |
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Оригинал издан: | ???? |
«Marketing Management Support Systems: Principles, Tools, and Implementation» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. By collecting and transforming this information into…»