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Marketing Management Support Systems: Principles, Tools, and Implementation (книга)

Marketing Management Support Systems: Principles, Tools, and Implementation
Автор: B. Wierenga
Gerrit Van Bruggen
Оригинал издан: ????

«Marketing Management Support Systems: Principles, Tools, and Implementation»книга ???? года.

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«Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. By collecting and transforming this information into…»

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