Marketing Modernity: Italian Advertising from Fascism to Postmodernity (книга)
Marketing Modernity: Italian Advertising from Fascism to Postmodernity | |
Автор: | Adam Arvidsson |
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Оригинал издан: | 2003 |
«Marketing Modernity: Italian Advertising from Fascism to Postmodernity» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionIn Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its…»