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Marketing Modernity: Italian Advertising from Fascism to Postmodernity (книга)

Marketing Modernity: Italian Advertising from Fascism to Postmodernity
Автор: Adam Arvidsson
Оригинал издан: 2003

«Marketing Modernity: Italian Advertising from Fascism to Postmodernity»книга 2003 года.

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«Book DescriptionIn Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its…»

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