Marketing Moves: A New Approach to Profits, Growth
Marketing Moves: A New Approach to Profits, Growth & Renewal | |
Автор: | Philip Kotler Dipak C. Jain Suvit Maesincee |
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Оригинал издан: | 2002 |
«Marketing Moves: A New Approach to Profits, Growth & Renewal» — книга 2002 года.
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От издателя 
«The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C.Jain and Suvit Maesincee, is that…»