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Marketing Moves: A New Approach to Profits, Growth

Marketing Moves: A New Approach to Profits, Growth & Renewal
Автор: Philip Kotler
Dipak C. Jain
Suvit Maesincee
Оригинал издан: 2002

«Marketing Moves: A New Approach to Profits, Growth & Renewal»книга 2002 года.

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«The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C.Jain and Suvit Maesincee, is that…»

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