Marketing Research: Measurement, Method and Application (книга)
Marketing Research: Measurement, Method and Application | |
Автор: | Raymond D. Ph.D. Kent |
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Оригинал издан: | ???? |
«Marketing Research: Measurement, Method and Application» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Market research is a growing area of market. This book provides a comprehensive introduction to market research It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and…»