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Marketing Research: Measurement, Method and Application (книга)

Marketing Research: Measurement, Method and Application
Автор: Raymond D.
Ph.D. Kent
Оригинал издан: ????

«Marketing Research: Measurement, Method and Application»книга ???? года.

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«Market research is a growing area of market. This book provides a comprehensive introduction to market research It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and…»

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