Marketing Strategy: A Decision Focused Approach (книга)
Marketing Strategy: A Decision Focused Approach | |
Автор: | Orville C Walker |
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Оригинал издан: | 2005 |
«Marketing Strategy: A Decision Focused Approach» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionMarketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the…»