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Marketing Strategy: A Decision Focused Approach (книга)

Marketing Strategy: A Decision Focused Approach
Автор: Orville C Walker
Оригинал издан: 2005

«Marketing Strategy: A Decision Focused Approach»книга 2005 года.

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«Book DescriptionMarketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the…»

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