Marketing and Consumer Identity in Multicultural America (книга)
Marketing and Consumer Identity in Multicultural America | |
Автор: | Marye C. Tharp |
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Оригинал издан: | ???? |
«Marketing and Consumer Identity in Multicultural America» — книга ???? года.
Содержание |
Содержание 
От издателя 
« The lesson for marketers is clear: Traditional marketing techniques and single marketing campaigns will not effectively reach consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Using a…»