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Marketing and Consumer Identity in Multicultural America (книга)

Marketing and Consumer Identity in Multicultural America
Автор: Marye C. Tharp
Оригинал издан: ????

«Marketing and Consumer Identity in Multicultural America»книга ???? года.

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« The lesson for marketers is clear: Traditional marketing techniques and single marketing campaigns will not effectively reach consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Using a…»

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