Markets of One: Creating Customer-Unique Value through Mass Customization (книга)
Markets of One: Creating Customer-Unique Value through Mass Customization | |
Автор: | James H. Gilmore B. Joseph Pine |
---|---|
Оригинал издан: | ???? |
«Markets of One: Creating Customer-Unique Value through Mass Customization» — книга ???? года.
Содержание |
Содержание 
От издателя 
« What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to «go direct» to a customer, and it's what Dell Computer does instead of forcing…»