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Markets of One: Creating Customer-Unique Value through Mass Customization (книга)

Markets of One: Creating Customer-Unique Value through Mass Customization
Автор: James H. Gilmore
B. Joseph Pine
Оригинал издан: ????

«Markets of One: Creating Customer-Unique Value through Mass Customization»книга ???? года.

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« What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to «go direct» to a customer, and it's what Dell Computer does instead of forcing…»

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