Measuring the Effectiveness of Image and Linkage Advertising (книга)
Measuring the Effectiveness of Image and Linkage Advertising | |
Автор: | Arch G. Woodside |
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Оригинал издан: | ???? |
«Measuring the Effectiveness of Image and Linkage Advertising» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Dr. Woodside picks up where other books on «maxi-marketing» leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully…»