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Measuring the Effectiveness of Image and Linkage Advertising (книга)

Measuring the Effectiveness of Image and Linkage Advertising
Автор: Arch G. Woodside
Оригинал издан: ????

«Measuring the Effectiveness of Image and Linkage Advertising»книга ???? года.

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От издателя

«Dr. Woodside picks up where other books on «maxi-marketing» leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully…»

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