Motigraphics: The Analysis and Measurement of Human Motivations in Marketing (книга)
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing | |
Автор: | Richard C. Maddock |
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Оригинал издан: | ???? |
«Motigraphics: The Analysis and Measurement of Human Motivations in Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Motigraphics is the natural complement to demographics and psychographics. It is the completion of a triad. This is because motives are the most important dimension of all human behavior. For consumers, motives lead directly to decisions and…»