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Motigraphics: The Analysis and Measurement of Human Motivations in Marketing (книга)

Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
Автор: Richard C. Maddock
Оригинал издан: ????

«Motigraphics: The Analysis and Measurement of Human Motivations in Marketing»книга ???? года.

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«Motigraphics is the natural complement to demographics and psychographics. It is the completion of a triad. This is because motives are the most important dimension of all human behavior. For consumers, motives lead directly to decisions and…»

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