New-Product Diffusion Models (книга)
New-Product Diffusion Models | |
Автор: | Vijay Mahajan Eitan Muller Yoram Wind |
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Оригинал издан: | ???? |
«New-Product Diffusion Models» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is…»