New Product Success Stories: Lessons from Leading Innovators (книга)
New Product Success Stories: Lessons from Leading Innovators | |
Автор: | Robert J. Thomas |
---|---|
Оригинал издан: | ???? |
«New Product Success Stories: Lessons from Leading Innovators» — книга ???? года.
Содержание |
Содержание 
От издателя 
«What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? …»