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New Product Success Stories: Lessons from Leading Innovators (книга)

New Product Success Stories: Lessons from Leading Innovators
Автор: Robert J. Thomas
Оригинал издан: ????

«New Product Success Stories: Lessons from Leading Innovators»книга ???? года.

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«What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? …»

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