Persuasion in Advertising (книга)
Persuasion in Advertising | |
Автор: | John O'Shaughnessy |
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Оригинал издан: | 2004 |
«Persuasion in Advertising» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionPersuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive…»