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Persuasion in Advertising (книга)

Persuasion in Advertising
Автор: John O'Shaughnessy
Оригинал издан: 2004

«Persuasion in Advertising»книга 2004 года.

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«Book DescriptionPersuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive…»

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