Problems and Cases in Healthcare Marketing (книга)
Problems and Cases in Healthcare Marketing | |
Автор: | John T. Gourville |
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Оригинал издан: | 2004 |
«Problems and Cases in Healthcare Marketing» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionCases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which…»