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Problems and Cases in Healthcare Marketing (книга)

Problems and Cases in Healthcare Marketing
Автор: John T. Gourville
Оригинал издан: 2004

«Problems and Cases in Healthcare Marketing»книга 2004 года.

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«Book DescriptionCases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which…»

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