Service Quality: New Directions in Theory and Practice (книга)
| Service Quality: New Directions in Theory and Practice | |
| Автор: | Roland T. Rust Richard L. Oliver |
|---|---|
| Оригинал издан: | ???? |
«Service Quality: New Directions in Theory and Practice» — книга ???? года.
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От издателя 
«In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service…»