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Service Quality: New Directions in Theory and Practice (книга)

Service Quality: New Directions in Theory and Practice
Автор: Roland T. Rust
Richard L. Oliver
Оригинал издан: ????

«Service Quality: New Directions in Theory and Practice»книга ???? года.

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«In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service…»

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