Services Marketing (книга, ????)
| Services Marketing | |
| Автор: | David L. Kurtz Kenneth E. Clow |
|---|---|
| Оригинал издан: | ???? |
«Services Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest…»