Services Marketing (книга, ????)
Services Marketing | |
Автор: | David L. Kurtz Kenneth E. Clow |
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Оригинал издан: | ???? |
«Services Marketing» — книга ???? года.
Содержание |
Содержание
От издателя
«Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest…»