Services Marketing Management: An International Perspective (книга)
Services Marketing Management: An International Perspective | |
Автор: | Hans Kasper Piet van Helsdingen Wouter de Vries |
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Оригинал издан: | ???? |
«Services Marketing Management: An International Perspective» — книга ???? года.
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От издателя 
«Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors views about the essence of marketing in concepts such as market orientation, long-term relationships,…»