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Services Marketing Management: An International Perspective (книга)

Services Marketing Management: An International Perspective
Автор: Hans Kasper
Piet van Helsdingen
Wouter de Vries
Оригинал издан: ????

«Services Marketing Management: An International Perspective»книга ???? года.

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«Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors views about the essence of marketing in concepts such as market orientation, long-term relationships,…»

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