Services Marketing and Management (книга)
Services Marketing and Management | |
Автор: | Audrey Gilmore |
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Оригинал издан: | 2003 |
«Services Marketing and Management» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book Description Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. …»