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Services Marketing and Management (книга)

Services Marketing and Management
Автор: Audrey Gilmore
Оригинал издан: 2003

«Services Marketing and Management»книга 2003 года.

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Содержание

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«Book Description Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. …»

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