Store Wars: The Battle for Mindspace and Shelfspace (книга)
Store Wars: The Battle for Mindspace and Shelfspace | |
Автор: | Judith Corstjens Marcel Corstjens |
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Оригинал издан: | ???? |
«Store Wars: The Battle for Mindspace and Shelfspace» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can…»