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Store Wars: The Battle for Mindspace and Shelfspace (книга)

Store Wars: The Battle for Mindspace and Shelfspace
Автор: Judith Corstjens
Marcel Corstjens
Оригинал издан: ????

«Store Wars: The Battle for Mindspace and Shelfspace»книга ???? года.

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От издателя

«Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can…»

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