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Strategic Marketing: In the Customer Driven Organization (книга)

Strategic Marketing: In the Customer Driven Organization
Автор: Frank Bradley
Оригинал издан: ????

«Strategic Marketing: In the Customer Driven Organization» — книга ???? года.

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«Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide,…»

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