Strategic Marketing: In the Customer Driven Organization (книга)
Strategic Marketing: In the Customer Driven Organization | |
Автор: | Frank Bradley |
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Оригинал издан: | ???? |
«Strategic Marketing: In the Customer Driven Organization» — книга ???? года.
Содержание |
Содержание
От издателя
«Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide,…»