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Strategic Relationship Marketing (книга)

Strategic Relationship Marketing
Автор: Soeren Hougaard
Mogens Bjerre
Оригинал издан: ????

«Strategic Relationship Marketing»книга ???? года.

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«There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency…»

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