Strategic Relationship Marketing (книга)
Strategic Relationship Marketing | |
Автор: | Soeren Hougaard Mogens Bjerre |
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Оригинал издан: | ???? |
«Strategic Relationship Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency…»