Ten Deadly Marketing Sins: Signs and Solutions (книга)
Ten Deadly Marketing Sins: Signs and Solutions | |
Автор: | Philip Kotler |
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Оригинал издан: | 2004 |
«Ten Deadly Marketing Sins: Signs and Solutions» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Marketing's undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even…»