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Ten Deadly Marketing Sins: Signs and Solutions (книга)

Ten Deadly Marketing Sins: Signs and Solutions
Автор: Philip Kotler
Оригинал издан: 2004

«Ten Deadly Marketing Sins: Signs and Solutions»книга 2004 года.

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«Marketing's undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even…»

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