The Business Marketing Course: Managing in Complex Networks (книга)
The Business Marketing Course: Managing in Complex Networks | |
Автор: | David Ford Pierre Berthon Stephen J. Brown Lars-Erik Gadde HA?kan HA?kansson Peter Naudé Thomas Ritter Ivan Snehota |
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Оригинал издан: | ???? |
«The Business Marketing Course: Managing in Complex Networks» — книга ???? года.
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От издателя 
« The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team,…»