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The Business Marketing Course: Managing in Complex Networks (книга)

The Business Marketing Course: Managing in Complex Networks
Автор: David Ford
Pierre Berthon
Stephen J. Brown
Lars-Erik Gadde
HA?kan HA?kansson
Peter Naudé
Thomas Ritter
Ivan Snehota
Оригинал издан: ????

«The Business Marketing Course: Managing in Complex Networks»книга ???? года.

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« The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team,…»

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