The Concise Encyclopedia of Advertising (книга)
The Concise Encyclopedia of Advertising | |
Автор: | Donald Ph.D. Baack |
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Оригинал издан: | 2005 |
«The Concise Encyclopedia of Advertising» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionAt your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with…»