The Customer Century: Lessons from World Class Companies in Integrated Communications (книга)
The Customer Century: Lessons from World Class Companies in Integrated Communications | |
Автор: | Anders Gronstedt |
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Оригинал издан: | ???? |
«The Customer Century: Lessons from World Class Companies in Integrated Communications» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express,…»