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The Customer Century: Lessons from World Class Companies in Integrated Communications (книга)

The Customer Century: Lessons from World Class Companies in Integrated Communications
Автор: Anders Gronstedt
Оригинал издан: ????

«The Customer Century: Lessons from World Class Companies in Integrated Communications»книга ???? года.

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«Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express,…»

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