The Effect of Advertising and Display: Assessing The Evidence (книга)
The Effect of Advertising and Display: Assessing The Evidence | |
Автор: | Robert East |
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Оригинал издан: | 2003 |
«The Effect of Advertising and Display: Assessing The Evidence» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionHow does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents…»