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The Effect of Advertising and Display: Assessing The Evidence (книга)

The Effect of Advertising and Display: Assessing The Evidence
Автор: Robert East
Оригинал издан: 2003

«The Effect of Advertising and Display: Assessing The Evidence»книга 2003 года.

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«Book DescriptionHow does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents…»

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