The Fall of Advertising and the Rise of PR (книга)
The Fall of Advertising and the Rise of PR | |
Автор: | Al Ries Laura Ries |
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Оригинал издан: | 2002 |
«The Fall of Advertising and the Rise of PR» — книга 2002 года.
Содержание |
Содержание 
От издателя 
«Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful…»